Project Information
PPC Advertising
At Logarithm Media Solutions, we specialize in breaking down business performance by customer segments and product categories, helping brands identify where their marketing is working — and where it isn’t
For this project, GSK Technologies needed help improving their local brand awareness and walk-in traffic through a well-planned, location-focused PPC campaign.
Over three focused weeks, we designed, launched, and optimized a campaign that not only increased store visibility but also directly drove more customers through their doors.
Our results proved yet again why smart, localized advertising delivers real, measurable business impact.
Logarithm Media Values
At Logarithm Media Solutions, our work is driven by three simple values:
At Logarithm Media Solutions, we believe every business deserves marketing strategies tailored to their strengths and market demands. GSK Technologies wanted to increase lead generation for their managed IT services through online channels but struggled with low visibility and inconsistent inquiry rates.
We took charge, designing a results-focused PPC campaign targeting high-intent keywords for businesses searching IT support solutions locally. Over a 4-week period, we not only increased qualified inquiries but also built a reliable digital presence for their services.
Service Steps
Description
Clear ad groups for different services
Geo-targeted radius campaigns around the store location
Special promotional ad sets for limited-time offers
Retargeting display ads for website visitors
Every step was designed to lead customers from search to click to store visit with minimal friction.
Technology Used
Google Ads
Google Analytics
WordPress + Elementor for the landing page
Canva for visuals and promotional banners
Vimeo for hosting video content
Thoughts Behind the projects
Most local businesses underestimate how effective geo-targeted, intent-driven campaigns can be. By focusing on customer intent, high-converting keywords, and engaging ad content, we ensured GSK Technologies stood out in a crowded online market and turned clicks into real-world customers.
Most small and mid-sized tech companies miss out on digital leads because their campaigns don’t align with what decision-makers actually search for.
Our strategy was built on the principle of solving real business pain points — with ads and landing pages centered around common issues like slow networks, data security, and remote work support.
The result? More relevant clicks, more form fills, and qualified sales calls booked.