Project Information
Social Media Marketing
At Logarithm Media Solutions, we help businesses distill their digital performance into clear, actionable strategies.
Eyespot Optician, a local eyewear retailer in New Delhi’s, offered a wide selection of eyeglass frames, sunglasses, and contact lenses—but the brand barely registered online
Over a focused 30-day program, we revamped their social media profile to highlight products, increase user interaction, and turn digital visibility into real store visits and sales.
Logarithm Media Values
At Logarithm Media Solutions, our guiding values are:
By putting these values at the heart of every project, we’re able to deliver strategies that don’t just meet marketing goals, but actively build community connections and brand loyalty. For us, it’s not about temporary numbers — it’s about sustainable, long-term visibility and growth.
Here’s our step-by-step approach for Eyespot Optician:
Conducted a comprehensive audit of existing social platforms
Studied competitors and eyewear trends in Delhi
Built a content calendar focused on frames and accessories
Produced high-quality product photos and carousel posts
Created engaging reels featuring popular frames and styles
Launched interactive posts like polls & giveaways
Ran geo-targeted ads promoting offers and store visits
Handled comments and messages in real time
Delivered weekly performance reports and tweaks
Service Steps
Description
Daily eye‑catching product highlights with pricing
Reels showcasing seasonal collections and styling tips
Customer testimonials featuring user‑generated images
Polls like “Which frame suits you best?” to boost engagement
Location‑specific ads driving nearby shoppers to the store
Posts with clear CTAs for appointments and visits
Our goal was to create conversation, build audience trust, and guide followers straight into the store.
Technology Used
Meta Business Suite (Facebook & Instagram)
Canva Pro for polished visuals
CapCut for vibrant short-form reels
Google Analytics to track website/DM conversions
Later for scheduling and performance insights
Thoughts Behind the projects
So, instead of bland promotions, we focused on real-life styling tips, customer photos, and interactive micro-video stories. Each piece of content was crafted to feel relevant, discoverable, and approachable.
The result? Higher engagement, more online inquiries, and a visible uptick in store visits and frame sales.
So, instead of bland promotions, we focused on real-life styling tips, customer photos, and interactive micro-video stories. Each piece of content was crafted to feel relevant, discoverable, and approachable.
The final strategy wasn’t just about putting frames on people’s faces — it was about making those people feel part of the Eyespot community. Every comment, reel, and DM was handled with personality, and every post designed to invite conversation, not just impressions. That’s the shift that turned passive followers into active store customers.